![]() ![]() ![]() How many businesses will take up the chance to add Checkout for Instagram to their own pages remains to be seen, but the convenience and usability this option offers is excellent. If successful, the Checkout for Instagram cap ability will be rolled out to the wider global market. ![]() However, clients that sell in the US and have a base in the US would be able to use the capability on their own Instagram feeds. With BigCommerce one of the first platforms able to offer such an option to its customers, it seems likely that Instagram’s potential in the ecommerce space is only going to grow.Ĭheckout for Instagram is c urrently for BigCommerce clients in the US only. Orders made via Instagram can also be monitored and checked within the Instagram app. Users will see a Checkout on Instagram option on posts or stories that have the capability, and then will be able to fill out contact, shipping and payment details without leaving the Instagram app. ī eing able to directly buy from Instagram is something of a gamec hanger, and the Checkout for Instagram process is a simple one. The new development takes Instagram’s ‘Shopping Tags’ to the next level now, instead of a ‘View on Website’ button when you tap through, users will see a ‘Checkout on Instagram’ option, which will enable them to make a purchase right there and then, before returning straight back to their Insta feed to continue their fluid experience. In fact, 80% of Instagram users follow a business. The visual elements of Instagram’s offering make the platform particularly suited for the ecommerce world. T he platform pass ed the 1 billion monthly user mark in 2018 and has been maintaining such high numbers ever since. Instagram has grown hugely since its launch in October 2010. I n an exciting move, they a re one of the first ecommerce platforms to be able to provid e Checkout on Instagram for selected merchants. Our friends at BigCommerce are at the forefront of ecommerce innovation. As this phenomenon has grown, retailers have aimed to find new ways to capitalise on the potential of social media and make it easier to secure sales by harnessing the possibilit ies it presents. Many of us use social media pretty religiously these days. ![]()
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